save money, live better

You work in a factory that makes t-shirts. Wal-Mart informs your company that unless you can provide your product to them at a cheaper price, they won’t carry your t-shirts in their stores any more. And they’ve also contacted a rival company and told them the same thing. The ensuing battle forces your company to move their production overseas where labor is dirt-cheap, workers have no protection or health insurance, and environmental regulations are never enforced or non-existent. Your factory closes and the only job you can find is a minimum-wage  service job in a video store or a call center. You used to make good money, not an extravagant yearly wage by any means, but at least a wage that allowed you to hold your head high and know that you could responsibly support your family. Now you are trying to support a family on a paycheck that is at or below the poverty line. You come home from the video store , or the fast-food joint, or the call center, and you sit down on the couch to watch a little baseball on TV to unwind before you have to help your wife make dinner, wash dishes, do the laundry, help your kids with their homework, bathe them and put them to bed. You’re tired and frustrated because you don’t know how you’re going to pay your bills or where the next load of groceries will come from. Then a commercial comes on the TV, showing a happy suburban couple. The voice-over says “Save Money. Live Better. Wal-Mart.”

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